If you could point to one significant phase in your life that gave you the major insights and inspiration for writing "Hooked: How to Build Habit-Forming Products", what would it be?

a year ago

QJonathan Doron
Assaf Levy
Craig Ettinger
Phuong Gillis
Dell Mensah
Ines Pender
Gerald Roberts

At my last company I worked at the intersection of gaming and advertising and I saw all kinds of tactics used to change customer behavior. I noticed that many people in the industry didn’t know why certain things worked or the psychological principles driving behavior -- they just knew they were effective.
As an entrepreneur, I spent a lot of time banging my head against the wall trying to figure out why people were or were not engaging with the products my company built. Many designers experience this same frustration. Some products fly while others flop and we are never quite sure why.
When my company was finally sold, I decided I needed to understand user behavior better before starting another venture.
I wanted to find out what made some experiences habit-forming and that’s really been the central question with my work -- how do products create habits? How do some companies draw users back again and again without wasting money on expensive advertising or spammy marketing tactics?
I spent years pouring over consumer psychology texts, behavioral economics books, and human-computer interaction research but didn’t find practical tools for building repeat engagement. So I decided to write the book I couldn’t find.

Nir EyalA
Nir Eyala year ago

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Nir Eyal

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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked", Behavioral Design Consultant, Investor

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